What Makes a Good Business Logo?

A good logo conveys the essence of your business in glance. It draws attention, providing a positive first impression of your company. Instead of spelling out a literal explanation of your services, a logo forms a feeling that potential customers can act upon. Logos attract the senses, not the intellect.

Creating a logo that timelessly represents your company takes creativity.  According to Leora Epstein, our co-owner and senior designer here at Afri-can Graphics and Web, minimalistic elements and form create the desired effect.

“The best logos are made when all three elements flow: the correct colors and color combinations, lightness, and an easy, clean form,” she says. “They make the viewer feel positive and contented, which leads them to develop a good feeling about the company.”

Some rules of thumb about logo design:

• A unique design will make you stand out – Your logo should differentiate your business from companies that offer similar services.   A distinctive logo reflects your business’s uniqueness.
• Simple is sweeter – Your message will get lost in an overly detailed design. Avoid heavy flourishes and complicated color combinations.
• Make it media friendly – Your logo should shine regardless of its setting. Check that it functions well in print, internet or billboard format. It should maintain its ability to impact viewers even when it is minimized or enlarged.
• Avoid unintended interpretations – A logo is a marketing tool that attracts potential customers to your business. Therefore, test your logo on a range of people to ensure that it doesn’t inadvertently impart any unsavory messages.
• Use a professional – Your logo has to work its magic in moments. Therefore, hiring a professional logo designer is well worth the investment. An effective logo complements and even replaces extensive marketing measures.