![Acquired by IBM, but still maintained as an independent brand, XIV presented a challenge – how to both maintain an existing and recognized look and […]](http://blog.afri-canweb.com/wp-content/uploads/2009/09/xiv-brand-620x250.jpg "XIV Rebrand Following IBM Acquisition")
Acquired by IBM, but still maintained as an independent brand, XIV presented a challenge – how to both maintain an existing and recognized look and feel, while adapting it to the strict IBM requirements?
Working closely with company marketing professional, we created a distinctive look that captured the best of both worlds – XIV’s recognized leadership, together with IBM’s tough standards.
