XIV Rebrand Following IBM Acquisition

Acquired by IBM, but still maintained as an independent brand, XIV presented a challenge – how to both maintain an existing and recognized look and […]

Acquired by IBM, but still maintained as an independent brand, XIV presented a challenge – how to both maintain an existing and recognized look and feel, while adapting it to the strict IBM requirements?

Working closely with company marketing professional, we created a distinctive look that captured the best of both worlds – XIV’s recognized leadership, together with IBM’s tough standards.

About afri-can

For over 13 years, Afri-can Graphics & Web has been providing a unique mix of design, visual and marketing communications, and web services. With world-class in-house design and technical resources, and a reputation for delivering world-class, end-to-end solutions – Afri-can takes our clients from idea, through concept, to production or implementation.